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Bringing Awareness to AIDA at Alaska Coach Tours
Attention represents that the consumer has become aware of a product, or brand. Alaska Coach Tours is a website that you can visit to book tours while in Alaska. The website appeals to the eye and grabs your attention with larger photos and organized headings. Everything that I need to access this site presents itself without having to scroll. I could focus my attention on the topic of the site without feeling overwhelmed.
Interest draws the consumer in, by learning about the product or service and what it offers, and how it could fit into their lifestyle. The website offered me various destinations and tours within those destinations for when I’m planning my trip and don’t know exactly what tours or places I want to visit. This interested me because it gave me various options to consider when choosing a tour. I stayed interested in the site because I could navigate easily to and from pages, look at different tours, check out different cities, have my questions answered, and not feel overwhelmed by the mass of information. I liked that the history about each area appeared on their tabs, it kept my interest and excitement to learn more.
Desire represents the developing of a favorable disposition toward the product or service. After visiting Alaska Coach Tours website, I feel excited to visit Alaska and book my tours through this company. I felt a strong desire to see and experience the culture and history that Southeast Alaska has to offer. I do, however, think that the designers could add a little more to draw in the viewers of the site. I have been to these areas before and know that the competition appears very prominently. Alaska Coach Tours should put more effort into the website, that will make them more unique from the rest.
After going through awareness, interest, and desire, the consumer acts and purchases the product or service. The call to action on Alaska Coach Tours’ website lacks interest a little bit. There is a tab for booking a reservation for a tour on the top and there are other opportunities to do so on the other tabs, but it doesn’t stand out. Making the call to action a bit more pronounced, the company would draw in more business, strictly from the website traffic.
Overall, Alaska Coach Tours had a very appealing website that focused on promoting and selling tours. The pictures were accurate to the area and the tours, and the site presented easy navigation. The reservation booking area needs fixing to make it more prominent across the website. Visit Alaska Coach Tours today and book your summer tours NOW! If you enjoyed this blog post or have any suggestions to improve your experience, fill out the survey on my website, it will only take a couple of minutes.